[OwnWebServers]

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both digital marketing strategies used to enhance the visibility and ranking of a website in search engine results pages (SERPs). While SEO focuses on optimizing a website to rank higher in organic search results through techniques such as keyword research, on-page optimization, and link building, SEM encompasses both organic and paid search results through tactics like search engine advertising (SEA) and pay-per-click (PPC) advertising. Essentially, SEO is a long-term strategy for improving organic search rankings, while SEM is a broader strategy that incorporates both organic and paid search methods to drive traffic to a website.