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What is SEO & SEM?
We would like to hear your opinion about SEO & SEM in your own words without copy and pasting it from somewhere and does not allow Spam post here.
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SEO stands for Search Engine Optimisation. It is all about making the best use of website elements to improve the efficiency of getting rank on search engines like Google, Yahoo, and Bing. The function of SEO is to drive more unpaid and useful traffic to a site then which converts into sales. SEO embraces creative and technical both the elements required to drive traffic, improve rankings and increase awareness in search engines.
Website elements consist of:    
  • A good structure
  • Good content (catchy and informative)
  • Keyword research and optimization
  • Links to the website (backlinks)
SEO mainly depends on creating good content and natural link building. Now, the design of a website is very important for getting good results in SERP. Rich content and good site structure are very helpful for accomplishing SEO goals.
Let’s get to know about some Basic elements of SEO:
On-page SEO
Off-page SEO
On-page SEO is also called Onsite SEO. It includes providing useful content, good keyword selection, and many more similar things. It helps to rank high in SERP by putting keywords on correct places, giving an appropriate title to every page, catchy Meta title, and Meta descriptions. On-page defines the content and HTML source code both. Following are some important On-Page SEO elements
  • Keyword Research and optimization
  • MetaTag Title
  • Meta Description
  • Meta Keywords Tag
  • Image optimization
  • H1 Tags
  • URL optimization
[Image: seo.png]

Off-Page SEO is another important part of Digital marketing. It's also called as Offsite SEO.  All the techniques that are implemented other than the website for better efficiency, gaining leads, traffics and to raise the ranking of the website with search engines are called Off-page SEO. It involves improving search engine and user perception of a website awareness, relevance, trustworthiness, and authority. This is accomplished by linking or promoting your website (for the quality of your content) on other reputable places on the Internet (pages, sites, people, etc.). 

Let us overview some techniques used for Off-page SEO
Search Engine Submissions
Link Building
Back-links can be created with the use of following:
Forum posts
Press Release
Directory submissions
Question and Answer forums
Email marketing
Social media engagement 

[Image: Blog-2-2-768x577.png]
Understanding terms like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your company continue to grow. So what's the difference between SEO, SEM.

SEO - Search Engine Optimization
Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo. These techniques help improve a website's SERP or Search Engine Result Page. There are two types of SEO: on-page and off-page. On-page includes using keywords correctly throughout your web pages, including title tags, H1 through H4 tags, URL structure, alt tags on images, among a host of other practices. Think of the Google 'snippet' when you search for something either by typing in the long-tail keyword or speaking it directly to Google or Siri. Good on-page SEO practices will help ensure your company and products/solutions get found by the right people.
Other key on-page SEO techniques include:
  • Friendly navigation

  • Fast loading pages

  • Mobile-friendly pages

  • High-quality on-going content (the most important piece of SEO)
Off-page SEO is just that: best practices that are external to your website and blog. These include back-links (other relevant companies with good Google credibility linking back to your web-pages). Think of these as 'votes' received for your content being so remarkable. This 'voting' happens when another website links your content in their own blog, using it as a source, giving your content further credibility. Naturally, off-page SEO is much harder to achieve because you are relying upon outside sources. One great example of off-page SEO is when a manufacturer rep posts a blog on their website about your factory and brand(s), and you then reference that article in your own blog. And visa v, right? Factories and reps should be working hand-in-hand along with dealers, consultants, and even end-users to share content that is all in their own best interest. This is how you can really 'win' on the web.
Another key aspect of off-page SEO is Social Media Marketing. We will address that in a bit.

SEM - Search Engine Marketing
Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords, ideally, your content comes up first driving more awareness and traffic. You may have heard of Pay Per Click or PPC. Today, the cost of AdWords and paid campaigns has gone up significantly with the search engines due to saturation of the market, thus leading to the next phase of SEM, paid to advertise on social media platforms. 
The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are a bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness.

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