03-05-2019, 06:41 AM
Understanding terms like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your company continue to grow. So what's the difference between SEO, SEM.
SEO - Search Engine Optimization
Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo. These techniques help improve a website's SERP or Search Engine Result Page. There are two types of SEO: on-page and off-page. On-page includes using keywords correctly throughout your web pages, including title tags, H1 through H4 tags, URL structure, alt tags on images, among a host of other practices. Think of the Google 'snippet' when you search for something either by typing in the long-tail keyword or speaking it directly to Google or Siri. Good on-page SEO practices will help ensure your company and products/solutions get found by the right people.
Other key on-page SEO techniques include:
Another key aspect of off-page SEO is Social Media Marketing. We will address that in a bit.
SEM - Search Engine Marketing
Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords, ideally, your content comes up first driving more awareness and traffic. You may have heard of Pay Per Click or PPC. Today, the cost of AdWords and paid campaigns has gone up significantly with the search engines due to saturation of the market, thus leading to the next phase of SEM, paid to advertise on social media platforms.
The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are a bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness.
SEO - Search Engine Optimization
Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo. These techniques help improve a website's SERP or Search Engine Result Page. There are two types of SEO: on-page and off-page. On-page includes using keywords correctly throughout your web pages, including title tags, H1 through H4 tags, URL structure, alt tags on images, among a host of other practices. Think of the Google 'snippet' when you search for something either by typing in the long-tail keyword or speaking it directly to Google or Siri. Good on-page SEO practices will help ensure your company and products/solutions get found by the right people.
Other key on-page SEO techniques include:
- Friendly navigation
- Fast loading pages
- Mobile-friendly pages
- High-quality on-going content (the most important piece of SEO)
Another key aspect of off-page SEO is Social Media Marketing. We will address that in a bit.
SEM - Search Engine Marketing
Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords, ideally, your content comes up first driving more awareness and traffic. You may have heard of Pay Per Click or PPC. Today, the cost of AdWords and paid campaigns has gone up significantly with the search engines due to saturation of the market, thus leading to the next phase of SEM, paid to advertise on social media platforms.
The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are a bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness.