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What is SEO & SEM?
#3
Understanding terms like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your company continue to grow. So what's the difference between SEO, SEM.


SEO - Search Engine Optimization
Search Engine Optimization (SEO) is a set of ongoing best practices used for your website and blog to help you get found online via the top search engines like Google, Bing, and Yahoo. These techniques help improve a website's SERP or Search Engine Result Page. There are two types of SEO: on-page and off-page. On-page includes using keywords correctly throughout your web pages, including title tags, H1 through H4 tags, URL structure, alt tags on images, among a host of other practices. Think of the Google 'snippet' when you search for something either by typing in the long-tail keyword or speaking it directly to Google or Siri. Good on-page SEO practices will help ensure your company and products/solutions get found by the right people.
Other key on-page SEO techniques include:
  • Friendly navigation

  • Fast loading pages

  • Mobile-friendly pages

  • High-quality on-going content (the most important piece of SEO)
Off-page SEO is just that: best practices that are external to your website and blog. These include back-links (other relevant companies with good Google credibility linking back to your web-pages). Think of these as 'votes' received for your content being so remarkable. This 'voting' happens when another website links your content in their own blog, using it as a source, giving your content further credibility. Naturally, off-page SEO is much harder to achieve because you are relying upon outside sources. One great example of off-page SEO is when a manufacturer rep posts a blog on their website about your factory and brand(s), and you then reference that article in your own blog. And visa v, right? Factories and reps should be working hand-in-hand along with dealers, consultants, and even end-users to share content that is all in their own best interest. This is how you can really 'win' on the web.
Another key aspect of off-page SEO is Social Media Marketing. We will address that in a bit.

SEM - Search Engine Marketing
Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords, ideally, your content comes up first driving more awareness and traffic. You may have heard of Pay Per Click or PPC. Today, the cost of AdWords and paid campaigns has gone up significantly with the search engines due to saturation of the market, thus leading to the next phase of SEM, paid to advertise on social media platforms. 
The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are a bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness.
 
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Messages In This Thread
What is SEO & SEM? - by SSDCloud - 10-13-2017, 10:47 AM
RE: What is SEO & SEM? - by digiWVL - 07-19-2018, 07:43 AM
RE: What is SEO & SEM? - by avanimathur - 03-05-2019, 06:41 AM
RE: What is SEO & SEM? - by OwnWebServers - 12-05-2023, 06:31 PM

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